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What's you call of the wild?

Magnetic North Travel wanted to generate new leads who were interested in a specific travel destination. To do so, a fun personality test was created where people could win a trip.

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What's you call of the wild?

Magnetic North Travel wanted to generate new leads who were interested in a specific travel destination. To do so, a fun personality test was created where people could win a trip.

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Magnetic North Travel is a tour operator in the UK specialising in travel to the Northern regions of the world. Their trips are inspired by the nature and people of the North in countries spanning from Norway, Sweden and Finland through to Iceland, Greenland, Canada and Russia. They offer tailored trips as well as unique tours for small groups.

Magnetic North Travel is a tour operator in the UK specialising in travel to the Northern regions of the world. Their trips are inspired by the nature and people of the North in countries spanning from Norway, Sweden and Finland through to Iceland, Greenland, Canada and Russia. They offer tailored trips as well as unique tours for small groups.

Concept description

Magnetic North Travel created a fun personality test where people could win a trip to Yukon, Canada. They wanted to attract people interested in this destination, as they match their targeted audience. The test would ask about what the people taking the test enjoy doing, to assign them one of four possible outcomes based on their personal preferences. Before seeing the result and entering the competition, visitors were asked to sign up to their newsletter.

Magnetic North Travel created a fun personality test where people could win a trip to Yukon, Canada. They wanted to attract people interested in this destination, as they match their targeted audience. The test would ask about what the people taking the test enjoy doing, to assign them one of four possible outcomes based on their personal preferences. Before seeing the result and entering the competition, visitors were asked to sign up to their newsletter.

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The campaign definitely exceeded all my expectations! 

I'll be sure to turn to dot.vu for future projects!

Vanessa Sumpman, Marketing Manager

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