Advent Calendar | Customer Examples

Advent Calendar

Benefit Cosmetics created and launched their own branded advent calendar with 24 daily locks to activate their audience and generate new subscribers.

Advent Calendar

Benefit Cosmetics created and launched their own branded advent calendar with 24 daily locks to activate their audience and generate new subscribers.

Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California. Their cosmetics are sold at over 2,000 counters in more than 30 countries. It is a subsidiary of LVMH.

Concept description

The advent calendar was created with unique content under each lock, where customers could come back every day for a chance to win. Each lock contained different types of content, such as knowledge quizzes, video quizzes, interactive "what happens next" videos, and personality tests. The campaign was created in under 1 week, and it was published in 11 countries across Europe. The campaign's main objective was to gain new email subscribers, activate customers, and generate awareness.

Dot.vu Interactive Content Platform - Customer Examples - Benefit - Advent Calendar

"We launched our branded interactive experience in 11 countries across Europe, with fun interactive activations. Our followers enjoyed it and we got over half a million hits and over 75K subscribers. All in all, it was a very successful campaign for us!"

Fabienne Vossen, Digital Media Associate, Mainland Europe